Energy Design Conference & Expo
I designed the identity for this conference and applied the brand to many communication pieces, including the website (which I also designed):
Many of the attendees of the conference are building contractors, so direct mail has been a primary channel we've used for effectively communicating with them. Our direct mail brochure is a major piece in that effort. It includes information about all the sessions and tracks, sponsors, lodging and extra activities. See the full 2017 Conference Brochure here »
We placed a number of ads for this conference. Above is a column-style add that ran in Home Energy magazine, a publication dedicated to green building.
Digital ads and Social Media
We ran digital ads with local news sites and put together a series of facebook posts to promote the event. Above is one such post.